Archive for 'Foursquare'

How the Fashion Industry Uses Location-Based Marketing

How the Fashion Industry Uses Location-Based Marketing

Posted on 22. Mar, 2010 by .

0

Macala Wright Lee is the CEO of FashionablyMarketing.Me a digital marketing and merchandising firm that specializes in fashion, luxury and beauty brands in Southern California. You can follower her on Twitter at @FashMarketing. While location-based services like Foursquare and Gowalla are gaining serious traction on the social marketing scene, many fashion brands are still trying [...]

Continue Reading


<ul><li><strong>woo_about</strong> - </li><li><strong>woo_ads_rotate</strong> - true</li><li><strong>woo_ad_250_adsense</strong> - </li><li><strong>woo_ad_250_image</strong> - http://www.woothemes.com/ads/woothemes-250x250.gif</li><li><strong>woo_ad_250_url</strong> - http://www.woothemes.com</li><li><strong>woo_ad_content_adsense</strong> - </li><li><strong>woo_ad_content_disable</strong> - true</li><li><strong>woo_ad_content_image</strong> - http://www.woothemes.com/ads/woothemes-468x60-2.gif</li><li><strong>woo_ad_content_url</strong> - http://www.woothemes.com</li><li><strong>woo_ad_image_1</strong> - /blog/wp-content/themes/busybee/images/freshbooks-logo.jpg</li><li><strong>woo_ad_image_2</strong> - /blog/wp-content/themes/busybee/images/MailChimp-logo.gif</li><li><strong>woo_ad_image_3</strong> - /blog/wp-content/themes/busybee/images/jungledisk-logo.jpg</li><li><strong>woo_ad_image_4</strong> - /blog/wp-content/themes/busybee/images/betadaise-logo.jpg</li><li><strong>woo_ad_image_5</strong> - http://www.woothemes.com/ads/woothemes-125x125-4.gif</li><li><strong>woo_ad_image_6</strong> - http://www.woothemes.com/ads/woothemes-125x125-4.gif</li><li><strong>woo_ad_top_adsense</strong> - </li><li><strong>woo_ad_top_disable</strong> - true</li><li><strong>woo_ad_top_image</strong> - http://www.woothemes.com/ads/woothemes-468x60-2.gif</li><li><strong>woo_ad_top_url</strong> - http://www.woothemes.com</li><li><strong>woo_ad_url_1</strong> - http://www.freshbooks.com/?ref=2fdd816d197548-1</li><li><strong>woo_ad_url_2</strong> - http://eepurl.com/kMxj</li><li><strong>woo_ad_url_3</strong> - http://www.jungledisk.com</li><li><strong>woo_ad_url_4</strong> - http://www.betadaise.com</li><li><strong>woo_ad_url_5</strong> - http://www.woothemes.com</li><li><strong>woo_ad_url_6</strong> - http://www.woothemes.com</li><li><strong>woo_alt_stylesheet</strong> - default.css</li><li><strong>woo_archives</strong> - </li><li><strong>woo_auto_img</strong> - true</li><li><strong>woo_bio</strong> - </li><li><strong>woo_blog_cat_id</strong> - </li><li><strong>woo_blog_navigation</strong> - false</li><li><strong>woo_blog_navigation_footer</strong> - false</li><li><strong>woo_blog_permalink</strong> - </li><li><strong>woo_blog_sidebar</strong> - Select a sidebar:</li><li><strong>woo_blog_subnavigation</strong> - false</li><li><strong>woo_breadcrumbs</strong> - false</li><li><strong>woo_cat_ex</strong> - </li><li><strong>woo_cat_thumb_height</strong> - </li><li><strong>woo_cat_thumb_width</strong> - </li><li><strong>woo_comment_posts</strong> - 5</li><li><strong>woo_content</strong> - false</li><li><strong>woo_content_archives</strong> - false</li><li><strong>woo_content_feat</strong> - false</li><li><strong>woo_custom_css</strong> - </li><li><strong>woo_custom_favicon</strong> - http://mediaforest8.com/blog/wp-content/woo_uploads/4-favicon.png</li><li><strong>woo_disclaimer</strong> - </li><li><strong>woo_email</strong> - </li><li><strong>woo_exclude_pages_footer</strong> - </li><li><strong>woo_exclude_pages_main</strong> - </li><li><strong>woo_exclude_pages_subnav</strong> - </li><li><strong>woo_featured_category</strong> - Blog</li><li><strong>woo_featured_posts</strong> - 5</li><li><strong>woo_feat_height</strong> - 210</li><li><strong>woo_feat_width</strong> - 280</li><li><strong>woo_feedburner_id</strong> - </li><li><strong>woo_feedburner_url</strong> - </li><li><strong>woo_flickr_entries</strong> - Select a number:</li><li><strong>woo_flickr_id</strong> - </li><li><strong>woo_google_analytics</strong> - <!-- Piwik -->
<script type=\"text/javascript\">
var pkBaseURL = ((\"https:\" == document.location.protocol) ? \"https://mediaforest8.com/analytics/\" : \"http://mediaforest8.com/analytics/\");
document.write(unescape(\"%3Cscript src=\'\" + pkBaseURL + \"piwik.js\' type=\'text/javascript\'%3E%3C/script%3E\"));
</script><script type=\"text/javascript\">
try {
var piwikTracker = Piwik.getTracker(pkBaseURL + \"piwik.php\", 4);
piwikTracker.trackPageView();
piwikTracker.enableLinkTracking();
} catch( err ) {}
</script><noscript><p><img src=\"http://mediaforest8.com/analytics/piwik.php?idsite=4\" style=\"border:0\" alt=\"\"/></p></noscript>
<!-- End Piwik Tag --></li><li><strong>woo_homepage</strong> - layout-magazine.php</li><li><strong>woo_home_arc</strong> - true</li><li><strong>woo_home_link</strong> - true</li><li><strong>woo_home_link_desc</strong> - </li><li><strong>woo_home_link_text</strong> - Home</li><li><strong>woo_home_posts</strong> - 5</li><li><strong>woo_home_sidebar</strong> - Select a sidebar:</li><li><strong>woo_home_thumb_height</strong> - 92</li><li><strong>woo_home_thumb_width</strong> - 247</li><li><strong>woo_image_height</strong> - 210</li><li><strong>woo_image_single</strong> - true</li><li><strong>woo_image_width</strong> - 540</li><li><strong>woo_inc_intro_page</strong> - false</li><li><strong>woo_inc_intro_page_left</strong> - false</li><li><strong>woo_inc_intro_page_right</strong> - false</li><li><strong>woo_inc_tabber_pages</strong> - false</li><li><strong>woo_intro_page</strong> - </li><li><strong>woo_intro_page_left</strong> - </li><li><strong>woo_intro_page_right</strong> - </li><li><strong>woo_logo</strong> - http://mediaforest8.com/blog/wp-content/woo_uploads/5-logo.png</li><li><strong>woo_mag_featured</strong> - Select a number:</li><li><strong>woo_mag_secondary</strong> - Select a number:</li><li><strong>woo_manual</strong> - http://www.woothemes.com/support/theme-documentation/busy-bee/</li><li><strong>woo_page_sidebar</strong> - Select a sidebar:</li><li><strong>woo_popular_posts</strong> - 5</li><li><strong>woo_resize</strong> - true</li><li><strong>woo_shortname</strong> - woo</li><li><strong>woo_single_height</strong> - 120</li><li><strong>woo_single_width</strong> - 180</li><li><strong>woo_slider</strong> - false</li><li><strong>woo_smallthumb_height</strong> - 42</li><li><strong>woo_smallthumb_width</strong> - 56</li><li><strong>woo_subnav</strong> - false</li><li><strong>woo_tabber_pages</strong> - </li><li><strong>woo_tabs</strong> - false</li><li><strong>woo_themename</strong> - Busy Bee</li><li><strong>woo_the_content</strong> - true</li><li><strong>woo_thumb_height</strong> - 88</li><li><strong>woo_thumb_width</strong> - 88</li><li><strong>woo_twitter</strong> - </li><li><strong>woo_uploads</strong> - a:3:{i:0;s:62:"http://mediaforest8.com/blog/wp-content/woo_uploads/5-logo.png";i:1;s:65:"http://mediaforest8.com/blog/wp-content/woo_uploads/4-favicon.png";i:2;s:62:"http://mediaforest8.com/blog/wp-content/woo_uploads/3-logo.png";}</li><li><strong>woo_video_category</strong> - MF8 Videos</li><li><strong>woo_video_posts</strong> - Select a number:</li><li><strong>woo_vidpage</strong> - Select a page:</li></ul>
© Copyright 2010 Media Forest 8. All Rights Reserved.