Study Your Competitors & Succeed With SpyFu.com

Posted on 15. Sep, 2011 by admin in SEO

Here is our quick review of SpyFu.com, an internet marketing, PPC and SEO platform. SpyFu has been around for a number of years but with each successive turn of the calendar it is growing in popularity and strength.

Have you ever wondered how your competitors are advertising? Ever wondered why your ads are failing? How about studying what works and what doesn’t? All of this and more is within SpyFu’s capabilities.

What is SpyFu?

At it’s heart is a SAAS (software as a service) that allows its users to take advantage of a number of different tools in order to perfect, analyze and compare various aspects of your PPC campaigns as well as your sites overall SEO.

What Tools Are Offered?

SpyFu.com offers a bevy of services.
Here is a list of the entire toolset below:

SpyFu’s toolset includes:

SpyFu Kombat
SpyFu Classic
Keyword Ad History
Domain Ad History
Keyword Smart Search
A Variety of Top 100 Lists

1. SpyFu Kombat

SpyFu Kombat allows you to see overlapping keywords for up to 3 websites. This would allow you to analyze your website against two of your competitors (usually high ranking competitors). It provides a graph which will show you what keywords you have in common and what is missing from your site that may be succeeding on another. A great tool for competitor analysis.

2. SpyFu Classic

This is the “flagship” product of SpyFu. They released this product first and it is the most comprehensive of all the services they provide. You enter one domain and are followed up with a ton of data including:

Daily AdWords PPC Budget
Links through to SpyFu Kombat
Average Position of Ads vs # of Advertisers
Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
Paid Traffic Compared with Organic Traffic Estimates
Subdomains (useful for looking at how a site might break out parts of the main domain, perhaps a good spot to look for niche keywords???)
Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Ad History tool)
Total Paid Keywords
Total Organic Keywords
PPC Competitors (with a link to overlapping keywords)
Organic Competitors (with a link to overlapping keywords)
Category

In addition, you can search for a specific keyword in order to get instant data back regarding the following:

Estimated PPC, Clicks, Cost Per Day, Total Advertisers…all with trend data
Top Ten Domains Advertising on the Keyword, with Domain Ad History
Additional Keywords Purchased By Relevant Domains
PPC Ad Copy with a Link to Keyword Ad History
Top Ten Organic Results with Title, Meta Description
Related Terms
Related Concepts (based on semantic relationships)
Categories

3. SpyFu Keyword Ad History

This tool allows the user to see how many times a keyword shows up in a domains PPC campaigns. This is displayed via color coded bars and helps a user analyze their competitions keywords used over time. This is helpful to see how keywords progress and change depending on the times.

4. Domain Ad History

This is very similar to Keyword Ad History but instead it allows you to view keyword histories from your competitors domains over the history of their site. It is very helpful in determining how they have adjusted their keywords over time and what keywords tend to work and which ones they have abandoned.

5. Keyword Smart Search

This uses semantic word relationships, publicly available keyword data, and PPC campaign data to return a list of keywords in order to serve up keywords that are likely to be associated with another keyword you enter (up to 10). You can filter by cost per click, search volume and more.

6. Top 100 Lists

This simply allows you to view a variety of different top 100 lists for website rankings and how they made it there. This is great to get an overview of how successful sites make it to the top. We’ll give you a hint…they all analyze their sites constantly! SEO is no magic trick but rather a mixture of skills, creativity, data analysis and foresight!

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